NEW: independent checkout · large jar + 3 subscription concepts →
PERFORMANCE × TRUST × RETENTION
One brand.
Ten ways to connect.
Ten landing-page concepts for cold Meta traffic. Different arguments, layouts and first-order journeys. Built to make the product—and the commitment—clear.
REVIEW PREVIEW · Not a live campaign. Proposed subscription: $37.99 for the first shipment, then $41.99 every two months. Two jars per shipment; paw balm only in the first. Subscription activation is gated until Shopify/Recurpay validation. One-time options can open the existing live checkout after a review screen.
The daily ritual
Connect a new routine to an existing mealtime habit.
Dinner is already a habit. Build on it.Explore concept ↗
LP 02 / BROTHThe bone broth edit
Lead with the food format and ingredient curiosity.
A little more in their bowl.Explore concept ↗
LP 03 / TRIALTry one jar first
Reduce the commitment of a first purchase.
One jar. Your decision.Explore concept ↗
LP 04 / LABELThe open-label edit
Give skeptical shoppers details they can check.
Read first. Decide second.Explore concept ↗
LP 05 / DEMOShow the routine
Explain the product through a guided demonstration.
See the routine. Then make it yours.Explore concept ↗
LP 06 / CHOICEChoose your start
Make pack selection a simple, explicit choice.
A clear choice from the start.Explore concept ↗
LP 07 / VALUETwo-jar value
Make the two-jar price easy to understand.
Two jars. One clear price.Explore concept ↗
LP 08 / LETTERMeet Healthy Woof
Put the people and contact details behind the brand first.
Know who you’re buying from.Explore concept ↗
LP 09 / SUBSCRIPTIONRefill with a gift
Separate the welcome gift from recurring refills.
Start with a little extra. Refill the essentials.Explore concept ↗
LP 10 / SHORTStraight to the point
Keep the journey short after a strong ad.
Your next mealtime addition starts here.Explore concept ↗